Travel Motivation For Young Tourists

Travel Motivation For Young Tourists The travel industry is one of the ventures that are critical to the worldwide economy most recent couple of decades. However, the changing of the movement pattern as of late prompts the monetary development. The progressions are cause by the adolescent voyaging recurrence and the movement time frames. They will in general travel all the more every now and again and for longer periods, in this way these gatherings of individuals become an inexorably significant portion of the worldwide the travel industry. Richards and Wilson (2003) demonstrate that, Youth and understudy travel has been a significant foundation of the worldwide travel showcase for more than 50 years it is just the ongoing touchy development of the global understudies populace that has pushed this market into the spotlight. From the World Tourism Organization (WTO) report as refered to in Taiyab (2005), global excursions taken by youthful voyagers developed from 14.6% in 1980 to 20% in 2001, and arrive at 25% in 2005. As indicated by the Federation of International Youth Travel Organizations reports as refered to in Kim, Jogaratnam and Noh (2006), from the 140 million of universal visitor appearances every year, 20 percent of them are the youthful voyagers. Youth Travel Market The WTO characterizes that the youthful voyagers are between 16 to 25 years of age who travel including at any rate one evenings remain. Be that as it may, Canada extended the definition to incorporate youthful grown-ups of between 26 to 30 years of age (Taiyab, 2005). Taiyab (2005) demonstrates that young travel markets are being classified into 2 autonomous youth travel and youth bunch travel. There are various attributes, inspirations and item prerequisite among these 2 gatherings to satisfy or suit their necessities and needs. Autonomous youth travel otherwise called free youth voyagers, free youth explorers, remote free explorers or hikers. They as a rule travel to a spot either in a little casual gathering or alone. A large portion of them are web sharp, they will look the data for that specific travel goal by means of web, so that the pre-trip arranging can be all around organized. The separation of the movement goal ordinarily will be extremely far away from their home and it takes a more drawn out period since they need to pick up understanding, increment their insight and investigate various societies at various conditions. Also, they will in general be value touchy for voyaging costs including the food, convenience and so on. While for the adolescent travel gathering, it is shaped by a gathering of 6 youngsters or more that are voyaging together. This classification is separated into 2 gatherings which are the school-based youth bunch travel and non-school-based youth bunch travel. For the most part, school-based youth bunch head out is identified with the educational plan or co-curricular exercises, for example, school social orders, music execution, sport rivalry, instructive visits, social trade trips, etc. Those exercises are done in a gathering structure and joined by instructors or school work force. In the other hand, non-school-based youth bunch travel is additionally in a gathering structure, it might happened in littler gatherings, yet the exercises are composed by the social orders outside of the school, for example, sports group, church gathering, social or melodic execution troupe, Scouts or Girl Guides, youth club and that's only the tip of the iceberg. The gathering will be driven by guardi ans or different grown-ups. Writing Review of Travel Motivation 2.1 Motivation Gnoth, 1997 (as refered to in Yoon and Uysal, 2005) characterized that inspiration is an inner and outside intentions. An interior rationale is associated with drives, emotions, and impulses while outside thought process includes mental portrayals, for example, information or convictions. Inspiration is the main thrust behind all parts of human conduct (Fodness, 1994, as refered to in Petersen, 2009). Inspiration is the central for the advancement of the travel industry, it couldn't exist with no intrigue or the need to travel (Murphy, 1985, as refered to in Bonera, n.d.). 2.2 Travel Motivation Travel inspirations characterized as the worldwide incorporating system of organic and social powers which provides worth and guidance to travel decisions, conduct and experience (Pearce, Morrison Rutledge, 1998 as refered to by Banerjea, n.d.). As indicated by Crompton McKay, 1997, as refered to in Petersen, 2009, travel inspiration can be comprehended as a powerful procedure of inward mental elements which make a lopsided balance in the individual, and this is the thing that carries the individual to travel. The travel industry inspiration is a multi-thought process dimensional (Zhang and Marcusen, 2007). While picking a specific goal, individuals will regularly have more than one intention to visit the spot. For instance, an individual may pick Pangkor Island with a thought process of unwinding in a lovely protected spot joined with visiting a nearby authentic legacy. The Theory of Travel Motivation Maslows Hierarchy Theory As indicated by Maslow (1943) as refered to in Banerjea (n.d) there are five needs to shape a chain of importance dependent on Maslows Hierarchy Theory, advancing from the lower to the higher needs. The lower needs are physiological, wellbeing, having a place and love. Confidence and self-realization would be the higher needs. Maslow expressed that if the lower needs are satisfied, the individual would be propelled by requirements and continues to the following degree of the progressive system. For instance, an individual would not venture out to the nation that is tainted by H1N1, the person in question will just visit the specific goal at whatever point it is sheltered. Four Motivational Needs Facial hair and Ragheb (1983) as refered to in Banerjea (n.d) expressed four inspirational needs as got from crafted by Maslow (1970) which are the scholarly part, the social segment, the competency-authority segment, and the improvement shirking segment. Scholarly part evaluates the degree of people include in relaxation exercises, for example, getting the hang of, investigating, finding, thought or envisioning. The social part surveys the degree of people participate in relaxation exercises for social reasons, for example, the requirement for companionship and relational connections and the requirement for the regard of others. The capability dominance segment evaluates the degree of people take part in recreation exercises so as to accomplish, ace, challenge and contend. The improvement evasion part of relaxation inspiration evaluates the drive to get away and escape from over-animating life circumstances, for example, the requirement for certain people to maintain a strategic dis tance from social contacts, to look for isolation and quiet conditions and others. Variables that Motivated Young Tourist to Travel Pull and Push Model Dann (1977) as refered to in Bonera (2008) proposed a two level plan of components that rouse youthful sightseers in the movement dynamic procedure: push and pull factors. Youthful vacationers are inspired to travel as a result of the force and pushed factors. The possibility of the push-pull model is the decay of a youthful vacationers decision of goal into two powers (Bansal and Eiselt, 2004). The interior or mental powers pushed youthful voyagers to settle on movement choice while the outer powers of the goal credits pulled youthful visitors to head out to that specific spot (Crompton, 1979; Dann, 1977; Uysal Jurowski, 1994 as refered to in Yoon and Uysal, 2005). The force inspirations are increasingly associated with passionate angles while push inspirations are identified with psychological viewpoints (Yoon and Uysal, 2005). Push factors are impalpable elements that drives a visitor away from home, while pull factors are unmistakable attributes pulling sightseers towards the goa l (Andreu, Bigneâ', Cooper, 2000, as refered to in Jonsson and Devonish, 2008). Push factors are inborn wants of the youthful traveler, for example, the craving for getaway, rest and unwinding, experience, wellbeing, or renown while pull factors are identified with the engaging quality of a given goal, for example, sea shores, settlement and recreational offices, and social and verifiable assets (Uysal and Jurowski 1994 as refered to in Chi and Sung, 2008). Reasons of Young Tourist Travel Youthful sightseers have their own special motivations to travel, which the reasons can be inside or remotely (McGhee, Loker-Murphy, Uysal, 1996 as refered to in Yoon and Uysal, 2005). The youthful traveler will go for voyaging due to push inspirations, for example, the craving for escape (for example escaping from school or occupation, escape from obligations, lessen pressure, being ceaselessly from requests at home, persuade an opportunity to be free, being genuinely or sincerely invigorated, experience a less complex way of life and so on), rest and unwinding (for example doing nothing by any means, getting a change from a bustling work, to unwind, to appreciate great climate and so on), wellbeing and wellness (for example draw near to nature, take part in sports, see sport occasions and so forth), experience and social communication (for example being brave and daring, discovering thrills, meeting new companions and nearby individuals, rediscovering oneself and so on) , family fellowship (for example visiting companions and family members, being all together, visiting places where family originated from and so forth), and excitement(e.g. being truly dynamic, di scovering fervors and so on). The draw inspirations that influenced the youthful visitors are sun and sea shores (for example warm and radiant climate, ocean and sea shores and so forth), regular habitat (for example waterways/lakes/streams, day off mountains, excellent view and scenes, calm rest territory and so on), schedule and cost (for example travel time, great incentive for the cost, simple openness, advantageous transportation, accessibility of data about a goal and so on), social and chronicled assets (for example instructive chances, discovering some new information or expanding information, encountering another culture or new way of life or new goal or extraordinary food and so on). End More or less, youthful voyagers are picking up business sectors in the travel industry. The travel industry is gotten progressively critical to incredible advantages to the general public and improves economies of every nation. It assists with building up the nation with the foundation improvement, inflow of fo

Lab Report Pleurococcus Sample

Lab Report Pleurococcus Paper Leonardo line 8 RAM Lab report Measuring of fluoroscopes Background data fluoroscope is a broad algae,it relying upon the sort of condition a d delivers the measure of plectrums relying upon the earth. It permits you to utilize a little plots estimating the circulation and assignment of reality to recognize significant natural elements life forms. 2. Point/Research Question/Problem I am going to learn about the how it influence the plant or tree, I a m utilizing the quadrant to gauge the circulation of life form p larcenous and what can impacts the measure of the fluoroscopes. Speculation I will expect that having the equivalent result,l expect that utilizing vary .NET tree of various fluoroscope will have various outcomes since we dont know whether the tree has a similar age, water, daylight, shadow, and wind and so forth 4. Factors Independent Variable changing the sort of tree to get the distinctive Palermo cuscus and getting differentially of conveyance that measure on the fluoro scope on the tree. Subordinate Variable will utilize a similar measure of water, daylight, wind and the age of the tree ought to be the equivalent to ensure the examination is utilizing the Sam amount and structure the measure of pluperfects relying upon the sort Controlled Variable(s) a similar measure of temperature, same condition so the measure of the fluoroscopes relies upon the sort if the tree, everything can be controlled in the green house. Impacts of fluoroscope Light: is required for photosynthesis Variable Moisture/stickiness: on the off chance that it is excessively dry, the Fluoroscope will turn out to be excessively dry and cease to exist, as they are green plants and require mugginess/dampness to endure. Wind: It can move dampness. In any case, it could achieve drying out and demise of the green growth. Temperature Amount of precipitation that runs down the tree. On the off chance that it is excessively, it washes off the Plutocracy 6. We will compose a custom article test on Lab Report Pleurococcus explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on Lab Report Pleurococcus explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on Lab Report Pleurococcus explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Materials Quadrant (10 x 10 squares) Compass 5 sorts of tree Meter ruler pencil( to record its aftereffect) paper( to compose on it on the paper) 7. Graph 7. Assessment This subject is extremely intriguing, yet was feel sorry for that we didnt had a specialist meet, even it will set aside a great deal of effort to do, it will be fun, However in the event that we do it the outcomes could have been influenced on the grounds that the light, winds, and so forth.

Using Samples of Process Essay Writing

Using Samples of Process Essay WritingSample of process essay writing can prove to be very beneficial in guiding you and making your task easy. There are many different ways that the sample works, one of which is by taking on the role of the professor as you answer the questions posed by the students.You may find that the topic of your essay may be almost impossible to write about. This is where the sample comes in handy. This will allow you to actually write a persuasive essay to gain your audience's approval.The examiners for these essays are basically some of the smartest people around the world. They have been tasked with the task of judging what you have written. They have extensive knowledge about the topic of your essay, and therefore are able to spot the flaws in your composition.Although this type of academic essay writing might not be that popular, it can still help in teaching you how to write effectively. Students are far too busy these days to waste their time and effort on writing essays. Many people simply choose to write them themselves, but doing it yourself could be costly, especially if you are a student in a very expensive university.There are hundreds of course syllabi to consider, and it would be very difficult to write every assignment and get through them all. To be a successful student, you need to know when to let your written work speak for itself. Using a sample of process essay writing is an effective way to do just that.Not all process essay writing is based upon a question and answer format. Some essays are to do with history, politics, philosophy, and many other topics. Writing these types of essays can be tedious, even for those who enjoy writing. Luckily, there are samples of process essay writing available online that you can use. These are a valuable resource for those who do not like to write. They are also a good resource to teach you how to write an essay when you are stuck. It does not matter if you only have a passing gr ade or terrible grades. There are plenty of essay samples to help you out.Of course, you can always take a class from an actual teacher and study on your own. However, when you are just starting out in college, it would be advisable to seek advice from a professional. By using samples of process essay writing, you can use your existing skills and knowledge to help you write an impressive essay.

Being Gay, By Indian Immigrants - 1529 Words

Being gay in America is difficult. Being gay in America is even more difficult when you’re not quite gay. Being a closeted not-quite gay woman in America, surrounded by Indian immigrants is pretty difficult, too. It’s a bit like staring in a James Bond film, if all of the characters suddenly developed Bollywood accents, and marginally less homicide. Also, I may be exaggerating, because I don’t attract nearly as many Bond Girls, no matter how much I’d like to. Even understanding what â€Å"not-quite gay† means for me was and is a struggle. I suppose a common saying is true: if you can’t find the gay cousin in your family, then you are the gay cousin. And it’s true; in my jumbled mess of aunts, uncles, and third-step cousins once removed, there hasn’t been a single person to come out. Or, if there has, we certainly never talk about them. What does this mean, then, in terms of the relative morals for my two cultures? If there is such a thing as an American, than I am one; I was born in this country and have lived here my entire life. This should give me a right to voice my opinion about American politics. At the same time, I refused to speak English until I was four; everyone I grew up around was Indian. Does this give me a right to interject in conversation when Section 377 of India’s penal code, recently upheld by the Supreme Court, makes being homosexual a crime? Maybe, I do have overseas citizenship. Does any measly DNA connection give me the right to protest when LGBTQ+Show MoreRelatedRace, Gender, and Ethnic Groups Essay1508 Words   |  7 Pagesrecently, in November 2005, riots emerged in Paris’ suburbs, sparked by the accidental deaths of two Muslim teenagers, and then spread to 300 French towns and cities. Most of the rioters were the French-born children of immigrants from Arab and African cou ntries, a large percentage being Muslim. 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A Comparison Of The Apology And Niccolo Machiavelli And...

Plato’s The Apology and Niccolo Machiavelli’s The Prince provide two opposing views of the ideal ruler and government. The seminal works attempt to uncover the true definition of justice which becomes the basis from which they craft their vision of effective civil leadership. The two men, both influenced by the times of similar conflict and chaos in which they worked, espouse divergent beliefs regarding proper and effective authority. This difference is rooted in a fundamental incongruity between their views of human nature. Socrates, as an ancient Greek philosopher and teacher, views the individual as a sacred and beautiful being capable of reason and great wisdom while Machiavelli believes that the people are inferior to their leaders†¦show more content†¦As a result, Machiavelli was unconcerned with justice as fairness, rather he regarded any action that strengthened the prince or the state as being just. He believed that the goal of preserving power was jus t and therefore any action taken to achieve this end was in turn just. This notion of justice stands in stark contrast to Socrates’ views as conveyed in The Apology. Plato’s account of Socrates’ defense against charges of corrupting the youth and heresy, reveal the ancient teacher’s view of justice as fairness and support of rule of law. In the Apology, Socrates faces a moral dilemma: to either accept his punishment for crimes he did not commit or to accept the assistance of his friends and escape death by the hand of the state. His choice to accept death in order to maintain rule of law reveals his belief of justice. He beliefs his punishment to be just not because he committed the crimes but because his sentence came through a legal process to which he consented. By sparing his life, he would weaken the justice system of Athens which he values above his own existence. This difference between the two men’s beliefs regarding justice draws the sharp est contrast in their views of effective leadership and government. The fundamental incongruity between Machiavelli and Socrates stems from what they value in a ruler. The most salient difference is their ordering of justice and efficacy.Show MoreRelatedThe Political Philosophy Of Niccolo Machiavelli And Socrates1444 Words   |  6 Pagesthe most well-known and notorious philosophers, Niccolo Machiavelli and Socrates laid the groundwork for western political philosophy and modern day politics. Though both lived through times of political transition and war, the fragility of their politics, violence of their wars, and the leaders they lived under influenced the development of their differing ideologies about the governing of principalities. From Machiavelli’s experience, came, â€Å"The Prince,† a guidebook about the importance of self-preservation

Music History Renaissance Era Free Essays

The Renaissance was the great age of vocal polyphony, music consisting of a number of equally important voice parts all woven together to create a complex tapestry of overlapping melodies and beautiful harmonies. In religious music, the primary compositional forms were the Mass and the motet, while in secular music they were the French chanson, or song (for three or four voices), and the Italian madrigal. Instrumental music was not, for the most part, as formalized during the Renaissance as it would later become. We will write a custom essay sample on Music History: Renaissance Era or any similar topic only for you Order Now Instruments were used in varying combinations to accompany singers (in both religious and secular music), to provide music for private entertainment and dancing, and to provide festive or ceremonial music for towns and royal courts. Principal instruments of the period included the lute, organ, and harpsichord, viols, recorders shawms (double-reed precursors of the oboe), cruhorns (also double-reed instruments), trombones and trumpets (Gangwere). Among the most important composers of the Renaissance were Guillaume Dufay, of the so-called Burgundian school, centered at the court of the dukes of Burgundy in Dijon France and Johannes Ockeghem, Jacob Obrecht, Josquin des Prez, and later, Orlando di Lasoo of the Flemish school (Pen). The Mass The unvarying structure of the mass, the constancy of the text, and the solemnity of function were not conducive to musical experimentation in mass composition. Flemish masses still used the cantus firmus techniques of the earlier Burgundian masters. In the hands of exceptional composers such as Giovanni da Palestrina the mass was a highly devotional and serene expression of the liturgy, perfectly suited to the austerity demanded by the Counter Reformation. Palestrina’s flexible arched melodic lines, his studied use of consonance and dissonance, and his beautifully constructed harmonic sonorities became the model for generations of counterpoint teachers (Hoffman). The Motet The early motet (from the French word meaning â€Å"word†) frequently contained different texts in various languages for each voice parts. Complexities of word setting and tone painting were simply not an important aspect of the music for early motet composers. As the humanism began to exert its influence, composers grew more attentive to text setting. The single text was the motivating force for the motet. Each section of music was presented as a separate musical episode that attempted to highlight the clarity of the text as well as to convey the emotional impact of the words. This style of sensitive text representation came to be known as music reservata. Composers developed specific techniques for the musica reservata style. Second, the natural speech rhythm was matched by melodic rhythm so that the words were correctly accented. Third, syllabic treatment of text and expressive figures were used to portray the message of the text (Hoffman). The Chanson Chansons were three-voice secular works in which the music closely mirrored the meaning of the French poetic text. The text, usually an expression of love, was in rondeau form with a two-line refrain (A B a A a b A B). Although they may have been performed entirely by voices, the usual presentation probably featured a solo voice on the top (superius) line with the bottom two polyphonic lines played by instruments (Hoffman). Other musics such as chorale, anthem, psalm settings, frottola and madrigal are legacies of Renaissance period. It was only during the Renaissance that musicians begun to recognize the idiomatic potential of instruments and consequently began composing in particular genres intended for instrumental rather than choral performance (Pen). Works Cited Gangwere, Blanche. Music History During the Renaissance Period, 1520-1550: A Documented Chronology. Greenwood Publishing Group, 2004. Hoffman, Miles. The Npr Classical Music Companion: An Essential Guide for Enlightened Listening. Houghton Mifflin Books, 2005. Pen, Ronald. Introduction to Music. McGraw-Hill Professional, 1992.    How to cite Music History: Renaissance Era, Essay examples

Libel And Invasion Of Privacy Essays - Bullying, Censorship, Crimes

Libel And Invasion Of Privacy Libel and invasion of privacy Libel and invasion of privacy are two very important issues dealing with broadcast media. The two are very similar but different from each. Libel deals more with what was actually printed or broadcast, where as invasion of privacy deals with how the information was actually gathered. Both have laws to regulate and influence what kind of information is gathered and, how it is actually obtained Libel simply is defamation of character by published word, the publishing of falsities to hurt a person's reputation or standing. However, now it is not limited to only printed word as in newspapers or magazines. Slander, which is defined as defamation of character by spoken word is now portrayed as a form of libel because of the abundance and power the broadcast spoken word can have as in radio and television. However, libel has a much stronger penalty than that of slander because print is seen to have a much more long lasting effect, and once something is on paper you cant take it back. On the other hand, with tape recordings and the fact that any spoken defamation can de saved and distributed, radio and TV most times fall in the libel category. Invasion of privacy in fact does have strong ties with that of libel. Though it does hurt a person or organization's character, it deals more with how the information is obtained. Simply stated privacy laws deal with a person's right to be left alone. There are more specifically four types of violation of someone's privacy. The first one is called intrusion, which is the actual physical violation of someone's privacy, as in trespassing to obtain information. The second is appropriation, which is commercial exploitation of a person's image or likeness with out consent. Thirdly is false light, portrays someone in false light or gives false pretences. Lastly is information on private facts, that are actually true but private, and that will severely embarrass or hurt someone's reputation. Through these definitions and specifics on each, it is easy to see how both intertwine and are closely related. Now what we know what each is it is time to examine which of the two is a more serious concern. Personally, in understanding the two, I would have to say that libel is a more serious issue with broadcast media. To be more specific, the worst possible thing a journalist or media outlet can do is to ruin the character of a private person. That is to say it is a much more serious offense to publish false information about some one who is not in the public eye. Subsequently, it is much harder for a public figure to prove libel because he or she must prove actual malice, that the medium actually intended to hurt the person with these words. More over, I feel that libel is worse because it is the actual publishing or broadcasting of the information that can hurt a person and once it is published you cant take it back. However because of this, the idea of false light, private fact s and libel are very closely connected here. It's easy to see and understand the ideas of intrusion and appropriation. In fact many media slightly encourage their reporter to dig up dirt by either trespassing or sneaking around to get information, and as well to use a person's picture with out consent. However the two more serious of the privacy laws are very much like that of libel. To fully understand we much focus on these three aspects of the issue. Above all, it is the media's job to publish what is true. It is its job to give the audience news and that of truthful news. The most serious concern with the media is that what they reveal to the audience must be true because as a society we are greatly influenced by what we read, hear, and see through the press. This is why libel is more serious than privacy issues. Publishing false or inaccurate information directly is the biggest, and most devastating thing a journalist or media can do. That is the underlining factor of the two. Publishing private and true

Adipose Tissue - Composition, Location and Function

Adipose Tissue - Composition, Location and Function Adipose tissue is a lipid storing type of loose connective tissue. Also called fat tissue, adipose is composed primarily of adipose cells or adipocytes. While adipose tissue can be found in a number of places in the body, it is found primarily beneath the skin. Adipose is also located between muscles and around internal organs, particularly those in the abdominal cavity. The energy stored as fat in adipose tissue is used as a fuel source by the body after the available energy acquired from carbohydrates is used up. In addition to storing fat, adipose tissue also produces endocrine hormones which regulate adipocyte activity and are necessary for the regulation of other vital bodily processes. Adipose tissue helps to cushion and protect organs, as well as insulate the body from heat loss. Key Takeaways: Adipose Tissue Adipose, or fat, tissue is loose connective tissue composed of fat cells known as adipocytes.Adipocytes contain lipid droplets of stored triglycerides. These cells swell as they store fat and shrink when the fat is used for energy.Adipose tissue helps to store energy in the form of fat, cushion internal organs, and insulate the body.There are three types of adipose tissue: white, brown, and beige adipose.White adipose stores energy and helps to insulate the body.Brown and beige adipose tissue burn energy and generate heat. Their color is derived from the abundance of blood vessels and mitochondria in the tissue.Adipose tissue also produces hormones, such as adiponectin, which help to burn fat and reduce body weight. Adipose Tissue Composition The majority of cells found in adipose tissue are adipocytes. Adipocytes contain droplets of stored fat (triglycerides) that can be used for energy. These cells swell or shrink depending on whether fat is being stored or used. Other types of cells that comprise adipose tissue include fibroblasts, white blood cells, nerves, and endothelial cells. Adipocytes are derived from precursor cells that develop into one of three types of adipose tissue: white adipose tissue, brown adipose tissue, or beige adipose tissue. The majority of adipose tissue in the body is white.  White adipose tissue stores energy and helps to insulate the body, while  brown adipose burns energy and generates heat.  Beige adipose is genetically different from both brown and white adipose, but burns calories to release energy like brown adipose. Beige fat cells also have the ability to boost their energy-burning capabilities in response to cold. Both brown and beige fat get their color from the abundance of blood vessels and presence of iron-containing mitochondria throughout the tissue. Mitochondria are cell organelles that convert energy into forms that are usable by the cell. Beige adipose can also be produced from white adipose cells. Adipose Tissue Location Adipose tissue is found in various places in the body. Some of these locations include the subcutaneous layer under the skin; around the heart, kidneys, and nerve tissue; in yellow bone marrow and breast tissue; and within the buttocks, thighs, and abdominal cavity. While white fat accumulates in these areas, brown fat is located in more specific areas of the body. In adults, small deposits of brown fat are found on the upper back, the side of the neck, the shoulder area, and along the spine. Infants have a greater percentage of brown fat than do adults. This fat can be found on most of the back region and is important for generating heat. Adipose Tissue Endocrine Function Adipose tissue acts as an endocrine system organ by generating hormones that influence metabolic activity in other organ systems. Some of the hormones produced by adipose cells influence sex hormone metabolism, blood pressure regulation, insulin sensitivity, fat storage and use, blood clotting, and cell signaling. A major function of adipose cells is to increase the bodys sensitivity to insulin, thereby protecting against obesity. Fat tissue produces the hormone adiponectin which acts on the brain to increase metabolism, promote the breakdown of fat, and increase energy use in muscles without affecting appetite. All of these actions help to reduce body weight and reduce the risk of developing conditions such as diabetes and cardiovascular disease. Sources Adipose Tissue. You and Your Hormones, Society for Endocrinology, www.yourhormones.info/glands/adipose-tissue/.Stephens, Jacqueline M. The Fat Controller: Adipocyte Development. PLoS Biology, vol. 10, no. 11, 2012, doi:10.1371/journal.pbio.1001436.

Five steps to writing a great LinkedIn profile - Emphasis

Five steps to writing a great LinkedIn profile Five steps to writing a great LinkedIn profile LinkedIn, thats that online CV thing, right? Well, kind of. But with more than 200 million registered users, 2.8 million company pages and 2.6 billion page views per month, LinkedIn is more than just that, writes Emma Beals. It has 11 million users in the UK, and 74 million in the US. This represents a select audience, too. LinkedIn users are far more likely than non-users to hold university or graduate degrees and be earning in excess of 50,000 per year, which means they are doing some serious business. It has become a powerful professional networking and personal marketing tool. So whether youre keen to get your work or company noticed, or youre on the look-out for a new job, getting the LinkedIn basics right is the first step towards reaching your goals. So here are five sure-fire ways to use your writing skills to up your game on LinkedIn. 1. Complete your profile and keep it up-to-date This may sound obvious, but its very easy to forget this basic step especially if youve been in a role for a while or youve been busy on a project. The very things that are keeping you busy are probably the same ones you should be adding to your achievements and you should mention that promotion as soon as possible. 2. Write a profile summary One of the best ways to stand out is to write a great profile summary. This is a punchy piece that tells the reader something about who you are and what you do. You need to engage the reader from the first line, by writing a great introduction. Your profile statement should be vibrant and distil your skills and experience into a short, clear statement. This is the time for the active voice. You should include your objectives and a call to action. Are you looking to network or for new clients or opportunities? Say so, and suggest the best way to get in touch with you. 3. SEO your LinkedIn page Search Engine Optimisation (SEO) isnt just for websites and Google rankings. Thousands of recruiters and companies search LinkedIn every day, and you want to show up in their search. There are two key ways to push your profile page up the search results: Keywords In your position descriptions, profile statement and throughout your entire profile, make sure you use the words people are searching for. Your can-do attitude might be a wonderful asset in the office but no one is going to search for it. Use specific, search-orientated words throughout your profile, eg project management, social media lead generation, immigration law. Social clout The number of connections you have, the companies you follow and the groups you belong to all affect how far up the search results you appear. If you have shared connections of any kind with the person who is searching, youll come in higher than thousands of other profiles with the same skills and keywords. Prove yourself Once someone is on your page, you need to gain their trust and respect. Links to your other websites or your work, recommendations from colleagues and ex-colleagues and the quality of your connections will all have an impact. 4. Status updates Have you just won a new account, produced a piece of work, or written an article or blog for something related to your work? Here is the place to share it and promote your work to your contacts. This is a great way to be seen as a thought leader in your field and to keep your contacts informed of what youve been doing. It will also help keep your profile relevant and up-to-date think of it as personal marketing. 5. Recommendations You cant make your colleagues and ex-colleagues recommend you (though you can ask), but you can recommend them. What you write will also show on your own page, so its an excellent way to demonstrate the working relationships you have built. Youll find that those youve written about will be more likely to recommend you in return. Using LinkedIn is a great way to keep up-to-date on developments and news within your industry, and in touch with its influencers and to keep them in touch and up-to-date with you. If youre not on it, youre missing out. And if you are on it, come and say hello. Have you been on an Emphasis course? If so, why not join our LinkedIn group Emphasis alumni? You can use it to ask questions, debate issues, or just keep up-to-date with our business-writing articles.

Director's Concept Anne in The Tropics Essay Example | Topics and Well Written Essays - 1500 words

Director's Concept Anne in The Tropics - Essay Example The introduction of the Lector in the late 1920 amidst the Cuban-Americans working at a cigar factor does somewhat similar functions. He arrives to mitigate their inner darkness of the workers in the designated establishment and that he does through literature that illumines the inner world of the individual. He tries to mitigate their personal miseries. Exposure to enlightening literature makes one proud of one’s heritage and provides strength and meaning to lead a purposeful existence. A cultural void exists within the minds of the workers in a cigar factory, as most of the workers are from Cuba, who migrated to USA, out of economic necessity and not because of love for the land of USA. They carry the burden of great psychological strain and problems related to adjustments in a new environment. Recollection of the past, sweet or sour is a great intellectually gratifying experience. These cigar-factory workers love literature, the books of Anna Karenina, in particular, and they compare the events of their own life with that of Karenina. The issues refer to personal failings of human beings on the one hand and about the secular issues related to adjustment in the new environment in America. They left Cuba out of compulsion, and would like to remain in touch with their own customs and traditions and the arrival of lector amidst them serves this purpose. For, he doesn’t own any responsibility of producing goods and delivering the prescribed output at the end of the day. He regales and educates the workers in style and humor is his asset, even when he explains profound issues related to life through select book readings. The happiness of his arrival is comparable to the arrival of a baby in a joint family. He provides the means to adjust to the life in America and yet remain Cuban at heart! He provides them the confidence to retain the Cuban cultural identity. The important concept of â€Å"Anna in the Tropics,† is how to remain truly human

Speech Perception and Language Processing Essay Example | Topics and Well Written Essays - 500 words

Speech Perception and Language Processing - Essay Example WM has three systems with interactive mechanisms (Montgomery, Magimairai, & Maianisha, 2010). WM enables language comprehension in children of different ages. Though they are affected by the surrounding environment, WM plays an important role in processing of all incoming input on these children. Through the different systems that cooperate and coordinate with the working memory, language development is easily achieved in a normal child. However, the system has a fine attention to resources such as the mental energy that is always controlled in a flexible manner to achieve all bodily functions more easily. Children with specific language impairment normally do not have an impaired WM (Montgomery, Magimairai, & Maianisha, 2010). On the contrary, they also exhibit nonverbal intelligence unlike children with specific language impairment. Also, there are less or no developmental disabilities such as autism. From various researches that have been conducted by various institutions, children with specific language impairment rarely have limitations in working memory. In most cases, these kinds of children represent a heterogeneous population that has a language deficit depending on the surrounding nature. Most of them demonstrate working memory limitations according to these reports. Additionally, children with specific language impairment have a very slow vocabulary growth. Mostly, they have trouble in practicing and learning new words. The reason behind this is that they have a problem in encoding and storing new words in their memory. Hence, we can clearly affirm that children with specif ic language impairment have an impaired working memory. According to an article published by Montgomery, children with specific language impairment normally have a deficit in working memory especially in typically developing children (Montgomery, Magimairai, & Maianisha, 2010).

King Lear and Illigetimacy :: essays papers

King Lear and Illigetimacy Shakespeare’s treatment of illegitimacy in the play King Lear can be interpreted in many ways depending on the audience. The situation of illegitimacy is portrayed through the relationships of the characters the Earl Of Gloucester and his two sons Edgar and Edmund. Edmund is the illegitimate son while Edgar was born within the law. We learn of Edmund’s illegitimacy in the opening scene in the first act where The Earl of Gloucester is holding a conversation with Kent while Edmund is nearby. Gloucester speaks flippantly and lightly of the way his illegitimate son came into the world while introducing him to Kent saying, â€Å" Though this knave came something saucily into the world before he was sent for, yet his mother was fair, there was good sport at his making, and the whoreson must be acknowledged† (Act I, Scene I, Lines 19-24). There are several peculiar things about this dialogue. One of the interesting aspects of Gloucester and Kent’s discuss ion is the readiness of Gloucester to admit he has fathered a child out of wedlock. This may be influenced by the fact that Edmund had obviously grown into a son that a father would be proud to have. At first meeting he seems polite, courteous, and loyal. Perhaps these admirable character traits are cause for Gloucester’s willingness to publicly claim Edmund as his own. Another unusual occurrence in the opening dialogue is that Gloucester calls Edmund a whoreson and a knave while he is close by and probably in hearing distance. This seems odd because Gloucester professes to feel only love for his son and no shame but he seems to almost mock him in this situation. One explanation for this behavior may be that deep down Gloucester still harbors some discomfort about the relationship between himself and his son despite his verbal proclamations of shamelessness. This could be inferred from Gloucester’s statement, â€Å" His breeding, sir, hath been at my charge. I have s o often blushed to acknowledge him that now I am brazed to ‘t.† (Act I, Scene I, Line 9). Again, depending on the audience the attitudes displayed in the play by the characters and Shakespeare himself by his writing can be interpreted in a variety of ways depending on the observer. Originally Shakespeare’s played were viewed by people alive during the Elizabethan era.

Elearning Business Plan

DECLARATION OF ORIGINALITY OF WORK: I affirm that the attached work is entirely my own, except where the words or ideas of other writers are specifically acknowledged according to accepted citation conventions. This assignment has not been submitted for any other course at Robert Kennedy College or any other institution. I have revised, edited and proofread this paper. Veronika Olenika, 10/08/2012 CERTIFICATION OF AUTHORSHIP I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and fully disclosed in this paper.I have also cited any sources (footnotes or endnotes) from which I used data, ideas, theories, or words, whether quotes directly or paraphrased. I further acknowledge that this paper has been prepared by me specifically for this course. 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¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦ 5 Start-up costs †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Pay-off †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Management Team †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 Business Plan †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 2. 1 2. 2 2. 3 2. 4 2. 5 2. 6 Overview †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Business Model †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Market Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Financial Statements †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 General Strategy (Development Plan) †¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 Competitive Advantage †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 Appendix 1 – Management Team †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 Exhibits†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Bibliography †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 24 Exhibits’ List Table 1 Forecasted Income Statements †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 Table 2 Calculated Market Share †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Table 3 Survey Participants' per Age Group †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 Table 4 Survey Results †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 0 Page 2 Table 5 Projected 3 years Income Statement †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 Table 6 Projected 3 Years Balance Sheet †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12 Table 7 Projected 3 years Cash Flow †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12 Figure 1 Survey Results †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Figure 2 Forecasted break-even chart †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Figure 3 Start-up Roadmap †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14 Figure 4 Calculated NPV for the start-up †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 Figure 5 Projected Monthly Financial Statement of Accounts for 2012/2013 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 Figure 6 Projected Monthly Financial Statement of Accounts for 2014 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 Figure 7 Projected Monthly Financial Statement of Accounts for 2015 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 0 Figure 8 Projected Monthly Income Statement for 2013 à ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 20 Figure 9 Projected Monthly Income Statement for 2014 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 21 Figure 10 Projected Monthly Income Statement for 2015 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 21 Figure 11 Projected Monthly Cash Flow 2012/2013 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 22 Figure 12 Projected Monthly Cash Flow 2014 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 Figure 13 Projected Monthly Cash Flow 2015 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦ 23 Page 3 1 Executive Summary 1. 1 Service ‘e-Individual Language Course’ is a new service for the market in my country. This services will help people who are willing to learn foreign languages (Russian, English, German, French, Italian, Spanish, Norwegian, Finnish and other languages) to accomplish this directly from their offices and/or homes with no need to go to the special course place and to spend time for the way to and from the course venue. 1. 2 Business CaseAnalysis of the market has revealed that the need in foreign languages knowledge is growing constantly. This is required for business expansion to other markets and in order to keep the competitive advantage of already existing businesses. It became obvious to the different people that foreign language knowledge is required to seize the lucrative opportunities. There is a plenty of proposals on the market for foreign language courses, but you have to arrive to a certain place – Languag e course office: 1. to join the group and the time of the course which is not always comfortable 2. o have an individual language course session for the price that is higher than for group training According to the recent research 81% of people are willing to learn the selected language individually and not within the group, however they are constrained with the price of the individual language session. The same research revealed that 90% of the aforementioned people are ready to take an advantage of distance learning in order to save their time and to have the flexibility for other tasks and duties they are obliged to fulfill.Besides that, they are ready to pay slightly higher price that is defined for the group trainings and slightly lower price that is defined for the individual trainings. Figure 1 Survey Results Would you take a disctance learning course? 6% 1% 3% Would you select the individual language course if this would cost 2/3 from the current price? 1% 5% 13% 90% 81% Rat her Yes Yes Rather No No Rather Yes Yes Rather No No Page 4Our proposal: – To provide individual language course sessions at two thirds of the currently existing price on the market (15 EUR vs. 20 EUR excl. VAT) This potentially attracts to us 30% of currently lost market and also 50% of the people who are willing to change their educational sessions from group to individual approach. The forecasted Income statement is presented for your reference below, please refer to the 2. 4 Financial Statements Chapter for details. Table 1 Forecasted Income StatementsIncome Statement for years ended Dec-12 Sales (50% of average sales is expected in the first operational year) Electricity Utilities Internet Rent Advertisment Salaries (teachers) Salaries (managing director/ HR manager) Salary (Assistant) Salary (Accountant) Depreciation (equipment) Profit before Interset Interest (2%) Profit befor Tax Taxes (35%) Profit/Loss after Tax Dec-13 Dec-14 Dec-15 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â ‚ ¬ â‚ ¬ (10,000. 00) â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ (10,000. 00) â‚ ¬ â‚ ¬ (10,000. 00) â‚ ¬ â‚ ¬ (10,000. 00) â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 114,660. 00 (330. 00) (330. 0) (240. 00) (6,000. 00) (3,000. 00) (61,600. 00) (5,500. 00) (3,850. 00) (6,600. 00) (4,620. 00) 22,590. 00 (1,242. 00) 21,348. 00 (32,844. 00) (11,496. 00) â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 176,400. 00 (360. 00) (360. 00) (240. 00) (6,000. 00) (1,200. 00) (67,200. 00) (12,000. 00) (4,200. 00) (7,200. 00) (4,620. 00) 73,020. 00 (1,242. 00) 71,778. 00 (32,844. 00) 38,934. 00 â‚ ¬ 176,400. 00 â‚ ¬ (360. 00) â‚ ¬ (360. 00) â‚ ¬ (240. 00) â‚ ¬ (6,000. 00) â‚ ¬ (1,200. 00) â‚ ¬ (67,200. 00) â‚ ¬ (12,000. 00) â‚ ¬ (4,200. 00) â‚ ¬ (7,200. 00) â‚ ¬ (4,620. 00) â‚ ¬ 73,020. 0 â‚ ¬ (621. 00) â‚ ¬ 72,399. 00 â‚ ¬ (32,844. 00) â‚ ¬ 39,555. 00 1. 3 Market Size The potential for the market is huge for the service proposed, due to the fact that we are not constrained with students and teachers physical presence at one place, these constraints are resolved by means of world wide web internet access and social networking applications like Skypeâ„ ¢ and others. However in order to start with a prototype for our service we are aiming to the audience of around 635000 inhabitants of our country who fall within the 19-60 age group. 0% of this amount has to know at least two languages due to the geographical position of the country and the services/products this country is focusing on, thus our audience is 508000 people. Let’s assume that according to the statistics only 3rd part of them has their own PCs Workstations, Notebooks or iPads, thus our audience now is limited to 152400 people. Page 5 These people will come from different ar eas, but due to the fact that the main service areas for our country are tourism, woods and IT services we do have a good opportunity for the service proposed.With the planned teachers’ capacity we will cover 7% (refer to Calculated Market Share) of the market per year with assumption that every customer will stay with us at least for one year. Thus, we have a very good outlook for our service extension. Table 2 Calculated Market Share teachers working days sessions a day capacity for one year* calculated market size % of the available market 8 230 6 11040 152400 7% 1. 4 Start-up costs Start-up costs for the service are 62’100 EUR to be prepared to start the business on a high quality level.The start-up costs include but are not limited to: – Company legal authorization – Office re-engineering/adaptation costs – Language programs’ adaptation for on-line sessions – Internet connection set-up – Office arrangements (furniture, sta tionery, etc. ) – Advertisement expenses The start-up investment will be covered by National Bank with Interest rate 2% and for 2 years deferred payment for the borrowed amount. 1. 5 Pay-off We are planning to break-even in 2 years and 10 months.The assumptions are as follows: – First operational year: Jan-Jun’13 in average 50% of planned sales are realized – First operational year: Jul-Dec’13 in average 80% of planned sales are realized – Second and subsequent operational years are operated on 100% of the planned sales level. Page 6 Figure 2 Forecasted break-even chart EUR, K 90 60 Potential Reward 30 Break-even 0 t Dec’13 Dec’14 Dec’15 Dec’16 Dec’17 -30 -60 Depth of hole NPV for the project covering 5 years forecast is equal 31’449. 0 EUR (please refer to the Figure 4 Calculated NPV for the start-up). 1. 6 Management Team The Managing Director and HR manager is a Project Management Professional sin ce 2009 (PMIâ„ ¢) with extensive experience in IT company management. She is a second year ‘General MBA’ student at Robert Kennedy College, Switzerland. The Accountant is a professional accountant, with an extensive experience in accounting for more than 10 years, operating within the companies up to 250 employees.The Team Lead of the teachers’ group – English language teacher, graduate of the State University with extensive experience of educational programs development and courses conduction. (Please refer to the Appendix 1 – Management Team for detailed team members’ information) Page 7 2 Business Plan 2. 1 Overview Our ‘e-Individual Language Course’ service will tackle at least two issues: 1. Provides an opportunity to learn the foreign language individually at a lower price (2/3 from the current market price) 2.Provides flexibility in learning sessions due to individual approach to each and every customer we have. At the moment we are planning to have nine [9] languages in our service, these are: – English – German – French – Latvian – Russian – Italian – Spanish – Norwegian – Finnish The languages listed above are of a great interest for our inhabitants due to the reason that the main business focus of the country is Tourism. Another driver to learn the Scandinavian languages is an opportunity to find jobs in neighbor countries and to raise the level of living.One individual language session shall last for 60 minutes, i. e. one astronomic hour. The desired time of the session is agreed in advance with the teacher. The session itself is run via Skypeâ„ ¢ hence all the required files could be shared either thru the communication tool or via e-mail in advance. The communication tool, that we are planning to use is designed for video transmission, thus the teacher and the student will see and hear each other like they are in one room. 2. 2 Business ModelThe value proposition of the ‘e-Individual Language Course’ service is to provide our customers the high quality language course at lower prices than currently exists and schedule the sessions independently from student physical presence capabilities. Every language teacher has his/her own schedule, which has to be filled with six ‘one hour’ sessions in a timeframe from 8:00 until 22:00. Having such flexibility in a time table let both the student and the teacher to find the most appropriate time slot for the studies.Moreover, the studies’ sessions must not be scheduled always to one and the same timeslot, but could vary depending on the student availability. Another important thing is that student may select a number of sessions per week/month, so his/her studies will proceed in the most efficient way. Our teachers will provide a recommendation on the frequency of the language sessions/ lessons, however the final decision will alway s stay with the student. Page 8 An office space is a savings item for our start-up.We do not need to rent a big office and setup separate rooms for the individual or group language sessions, like our competitors do, due to the fact that teacher’s and student’s physical presence is required while the session. We will limit our office space to three rooms and our teachers will be placed in a so called ‘boxes’ in order they will be able to conduct the language sessions efficiently with their students and would not disturb their colleagues, working at the same time. In addition, for early mornings’ and late evenings’ sessions it is allowed to conduct these from teachers’ homes.The aforementioned saving is quantifiable. We will require 55 m 2 of the office space for all our employees, however if the physical presence would be required for students and their teachers, we would need at least seven 10 m2 spaces, meaning 90 m2 together with MD/ HR and Accountant rooms. The price for the chosen office space is 10 EUR per square meter per month, when we are talking about the distance learning model. When the physical presence is required we are talking about the language office preferably in the city centre with much higher prices – 30 EUR per square meter per month.Thus there is an overt saving of 2150 EUR a month, 25’800 EUR a year. We do not consider our growth at the current moment. However, we do see the potential in extension of the languages’ set and the geographical extension, covering neighbor countries, due to the fact that we have a good knowledge of their language, because of our joint history during a long period of time (from 1917 till 1990). 2. 3 Market Analysis The respective market analysis has been performed. Our analysis has revealed a good potential for our opportunity of ‘e-Learning individual Course’ service.There are no language course companies with the similar propos als on the market at the moment, thus we are in a good position with our start-up from the market niche point of view. Our country population we are interested in is limited to 635000 inhabitants form the 19-60 years age group. 80% of this amount has to know at least two languages due to geographical position of the country and the services/products this country is focusing on, thus our audience is 508000 people.Let’s assume that according to the statistics only every 3rd has their own PCs Workstations, Notebooks or iPads, with respective internet connection and video facilities, thus our audience now is limited to 152400 people. These people arise from different areas, but due to the fact that the main service areas for our country are tourism, woods and IT services we do have a good opportunity for the service proposed. In order to confirm our assumption, the small survey has been held. The following questions were addressed: 1. Are you planning to take a language course wi thin next year? 2.Do you need this for your professional growth/ opportunities? Page 9 3. Would you select the individual language course if this would cost 2/3 from the current price? 1 4. Would you take a distance learning language course? 2 5. If Yes, for Nr. 4: Would this save significantly your time due to unnecessary travel? 3 6. If Yes, for Nr. 4: Would this save significantly your time due to flexible individual schedule? 4 The number of people participating in the Survey was 650 from different age groups (19-60 years). Here is the breakdown of the participants per age-group: Table 3 Survey Participants' per Age GroupAge group Number per age group % per age group 19-25 225 35% 26-40 325 50% 40-60 100 15% You may look into the survey results below: Table 4 Survey Results Nr. Questions / Answers Rather Yes Yes Are you planning to take a language course 1 within the next year? 200 Do you need this for your proffesional growth / 2 opportunities? * 150 Would you select the indivi dual language course if this would cost 2/3 from the current 3 price? * 80 Would you take a distance learning language 4 course? * 20 If Yes, for Nr. 4: Would this save significantly 5 your time due to unnecessary travel? * If Yes, for Nr. 4: Would this save significantly your time due to flexible individual 6 schedule? ** Rather No No 350 420 80 40 20 20 Rather Yes (%) 31% 24% Yes (%) 54% 67% Rather No (%) 12% 6% No (%) 3% 3% 510 570 10 35 30 5 13% 3% 81% 90% 2% 6% 5% 1% 300 236 44 10 51% 40% 7% 2% 120 400 50 20 20% 68% 8% 3% As you may see 85% of the survey participants are planning to take a language course within one year and 94% from them are ready to pay 2/3 of the price that currently is set for the individual lessons on the market.Moreover, our assumption that flexible schedule and time savings due to travel is also important to the respondents has been confirmed – 91% and 88% accordingly. The survey results above are very optimistic for our start-up, however in order to attract these people to our service we need to launch the respective advertisement campaign. Our focus for the advertisement campaign is as follows: 1 2 3 4 100% constitute the answers: ‘Rather Yes', ‘Yes', ‘Rather No' 100% constitute the answers: ‘Rather Yes', ‘Yes', ‘Rather No' 100% constitute the answers: ‘Rather Yes', ‘Yes' 100% constitute the answers: ‘Rather Yes', ‘Yes' Page 10Adds within the public transportation, covering 35% of our potential customers (1625 age group) – Adds on radio/TV/Internet (social networks, e-mails), covering the 50% of our potential customers’ (26-40 years) – Post notes, cards, etc. delivered to the mail boxes, covering the rest 15% of our potential customers’ (40-60 years) We are planning to continue the advertisement of our service further in 2013 – 2015 depending on the outcome of the first advertisement phase, selecting one or two most effective adv ertisement channels. – 2. Financial Statements The following projected financial statements have been developed for the ‘e-Individual Language Course’ service, covering 3 years projection of business operations: Projected Financial Statements of Accounts (please refer to Figures 4 to 6 in Exhibits section, page 18 for monthly breakdown) Projected Income Statements (please refer to Figures 7 to 9 in Exhibits section, page 20 for monthly breakdown) Projected Cash flows (please refer to Figures 10 to 11 in Exhibits section, page 22 for monthly breakdown. – –The yearly summary for all the financial statements mentioned above could be found here: Table 5 Projected 3 years Income Statement Sales Electricity Utilities Internet Rent Advertisment Salaries (teachers) Salaries (managing director/ HR manager) Salary (Assistant) Salary (Accountant) Depreciation (equipment) Profit before Interset Interest (2%) Profit befor Tax Taxes (35%) Profit/Loss after Tax â ‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ Dec-12 (10,000. 00) (10,000. 00) (10,000. 00) (10,000. 00) â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ Dec-13 114,660. 00 (330. 0) (330. 00) (240. 00) (6,000. 00) (3,000. 00) (61,600. 00) (5,500. 00) (3,850. 00) (6,600. 00) (4,620. 00) 22,590. 00 (1,242. 00) 21,348. 00 (32,844. 00) (11,496. 00) â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ Dec-14 176,400. 00 (360. 00) (360. 00) (240. 00) (6,000. 00) (1,200. 00) (67,200. 00) (12,000. 00) (4,200. 00) (7,200. 00) (4,620. 00) 73,020. 00 (1,242. 00) 71,778. 00 (32,844. 00) 38,934. 00 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ Dec-15 176,400. 00 (360. 00) (360. 00) (24 0. 00) (6,000. 00) (1,200. 00) (67,200. 00) (12,000. 00) (4,200. 00) (7,200. 00) (4,620. 0) 73,020. 00 (621. 00) 72,399. 00 (32,844. 00) 39,555. 00 Page 11 Table 6 Projected 3 Years Balance Sheet Balance sheet as at 31-Dec-12 ASSETS Non-current assests Computers, Cofee-machine, etc Accumulated Depreciation (straight-even, 5 years) Language Programs Current assets Trade receivables Cash at bank and in hand Total Assets EQUITY AND LIABILITIES Equity Retained Earnings (Profit/Loss) Non-current liabilities Current Liabilities Borrowings (all bank overdraft) Trade payables Total Equity and liabilities Table 7 Projected 3 years Cash Flow 1-Dec-13 31-Dec-14 31-Dec-15 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 23,100. 00 â‚ ¬ 6,300. 00 29,400. 00 21,800. 00 51,200. 00 (10,000. 00) â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 23,100. 00 â‚ ¬ (4,620. 00) 6,300. 00 24,780. 00 14,924. 00 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 23,100. 00 â‚ ¬ (9,240. 00) 6,300. 00 20,160. 00 33,478. 00 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 23,100. 00 (13,860. 00) 6,300. 00 15,540. 00 41,453. 00 56,993. 00 â‚ ¬ 39,704. 00 â‚ ¬ â‚ ¬ â‚ ¬ (21,496. 00) 61,200. 00 – 53,638. 00 â‚ ¬ 17,438. 00 â‚ ¬ 36,200. 00 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 56,993. 00 56,993. 00 â‚ ¬ â‚ ¬ 61,200. 00 â‚ ¬ â‚ ¬ 51,200. 00 â‚ ¬ 39,704. 00 â‚ ¬ 3,638. 00 â‚ ¬ Cash flows statement for the year ended Operating profit Depreciation costs Interest payable Cash generated from operations Interest paid Taxation paid Net cash from operation activities Cash flows from investing activities Intangible assets (additions) Net cash used in investing activities Cash flows from financing activities Re-payment of Loan notes Net cash outflow from financing activities Net decrease in cash and cash equivalents Reconciliati on 31-Dec-12 31-Dec-13 31-Dec-14 31-Dec-15 â‚ ¬ (10,000. 0) â‚ ¬ 21,348. 00 â‚ ¬ 71,778. 00 â‚ ¬ 72,399. 00 â‚ ¬ â‚ ¬ 4,620. 00 â‚ ¬ 4,620. 00 â‚ ¬ 4,620. 00 â‚ ¬ â‚ ¬ 1,242. 00 â‚ ¬ 1,242. 00 â‚ ¬ 621. 00 â‚ ¬ (10,000. 00) â‚ ¬ 27,210. 00 â‚ ¬ 77,640. 00 â‚ ¬ 77,640. 00 â‚ ¬ â‚ ¬ (1,242. 00) â‚ ¬ (1,242. 00) â‚ ¬ (621. 00) â‚ ¬ â‚ ¬ (32,844. 00) â‚ ¬ (32,844. 00) â‚ ¬ (32,844. 00) â‚ ¬ (10,000. 00) â‚ ¬ (6,876. 00) â‚ ¬ 43,554. 00 â‚ ¬ 44,175. 00 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ (10,000. 00) â‚ ¬ (6,876. 00) â‚ ¬ 43,554. 00 â‚ ¬ 44,175. 00 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ (25,000. 00) â‚ ¬ (36,200. 00) â‚ ¬ â‚ ¬ â‚ ¬ (25,000. 00) â‚ ¬ (36,200. 00) â‚ ¬ (10,000. 00) â‚ ¬ (6,876. 00) â‚ ¬ 18,554. 00 â‚ ¬ 7,975. 0 â‚ ¬ (6,876. 00) â‚ ¬ 18,554. 00 â‚ ¬ 7,975. 00 Page 12 All the above financial stat ements have been calculated based on the following assumptions: The number of personal (11 people) requires at least 5 m2 of the working space according to our country’s labor law, thus the rent was calculated for 55 m 2 office space. Notebooks with headsets and respective software will be required for 10 out of 11 employees, due to the fact that the Managing Director/HR Manager will use her personal notebook during the start-up activities.The language programs’ adaptation costs will be spent and paid out during the preparation phase to the respective teachers in December’2012 The advertisement campaign will be launched in December 2012 to attract as many potential students as possible in order to fulfill our assumption for the teachers’ load for the first half of the operational year 2013 (50% respectively). – – – Considering all of the above our goal is to reach a break-even point in 2 years 10 months and to cover fully the initial investment that was assigned by the National Bank to the company within the same period of time.The Return on Invested Capital5 (http://www. accountingscholar. com/roic. html, accessed on 8-Aug-2012) for years 2014 and 2015 is 64% and 65% accordingly, what is really an impressive number for the service provider company. 2. 5 General Strategy (Development Plan) It is essential to define the major milestones for our start-up. At this major milestones we will cross check our actual Financial Statements with the forecasted ones in order to understand whether we are moving forward as planned or some adjustments are required. 5 ROCI=After Tax Net Income / Capital Invested Page 13Figure 3 Start-up Roadmap 1 Business Plan is Ready 2 The funding is received 3 †¢ Office is available †¢ Language Programs are adapted †¢ Advertisements are designed and launched 4 †¢50% teachers’ capacity workload is reached †¢2013 H1 actuals are as forecasted 5 †¢80% teachers ’ capacity workload is reached †¢2013 H2 actuals are as forecasted 6 2014 and beyond: actuals are as forecasted Milestone 1 – BP is ready: No doubts the current business plan is a prototype for one more detailed, however it gives the main idea of the opportunity, start-up and its potential development.Milestone 2 – The funding for the start-up is available. This is one of the milestones when the start-up really has a chance to grow into a business. The management team of the start-up has to use the available funds according their initial plan to reach their objectives. Of course, some adjustments could be required while moving to further milestones, but this one is a confirmation of the sustainability of your business by the investors/bank. Milestone 3 – Here we have to have a re-constructed office space according to the size we are planning to have, with all the facilities in place and working.The facilities in our case are of utmost importance, due to the fact that our ‘e-Learning Language Course’ requires very good internet connection (100 Mbs) and video transmission. The furniture and ‘office-boxes’ for our teachers have to be ready as well. In parallel, to reach Milestone 3 we have to adapt the standard ‘face-to-face’ language programs to the distant-learning programs. The last but not the least the advertisement has to be ready for launch via 3 advertisement channels mentioned in 2. 3 Market Analysis Chapter. Milestone 4 – Now we are in our first operational year.The responsibility of the managing director with the start-up accountant is to monitor closely the sales, expenses, teachers’ workload and respective financial statements. This is one of the major milestones in a way that if the expected sales are not as high as we have planned or the forecasted expenses Page 14 are higher and increase our operational losses we will have to make a weighted decision whether we h ave to stay on the market or close the start-up or to change our business model. Milestone 5 – Is another important milestone that is planned to be reached by the end of the first operational year of the start-up.The same rules as for Milestone 4 are applied here. Milestone 6 – Another check point for the start-up operations. We may consider our services extension and geographical expansion at this milestone in case we are proceeding according to the forecasted financial statements. As you may see from the top, our strategy is pretty simple and straightforward. We do see the opportunity for the ‘e-Learning Language Course’ service – the most difficult thing would be really to accomplish all the planned milestones one by one making the right decisions at every milestone. â€Å"Milestone reviews are pointless unless managers use them for making decisions.The decisions help planners determine what they can do to ensure success or reduce the cost of fa ilure. † (Block and MacMillan, Milestones for Successful Venture Planning, 1998, Harvard Business Review, p. 132) 2. 6 Competitive Advantage At the moment there are no companies on the market, rendering the similar services, thus we are in a very good competitive position at the moment. However, due to the fact that this service could not be patented, we do expect that other companies from the educational branch will start to propose the same service to their customers.Hence our competitive advantage is the time and the quality – we are first on the market and we have the best teachers in our industry. Page 15 Appendix 1 – Management Team Managing Director / HR Manager Summary Major achievements during the last 5 years of my carrier in several words could be expressed as management, analysis and continuous improvement of the competence areas like Company Business Administration, Portfolio/Project Management, Company Operations and Financial Management. I possess management, business administration, leadership, analysis and communication skills developed up to high levels.Since 2006 I’ve contributed into successful project/program management practices, by means of introduction of a comprehensive estimation, planning and monitoring framework for company projects. It is worth mentioning that since 2007 more than 10 projects (up to 2m ? ) with multiple releases have been delivered to our customers successfully under my supervision and mentoring. Project Management Framework setup is another achievement I was able to accomplish. It is very important not only to detect the problems, it is much more important to make people understand that they have problems and o organize them in efficient way to resolve these. My personal Project Management experience as far as Project Management Professional [PMP] certification and participation in conferences and workshops enabled to accomplish this non trivial task. The last but not the least, Iâ€℠¢ve put in order our Contract Management and Financial Management systems what resulted in tangible financial savings for the company and my current studies on General MBA program of University of Wales at Robert Kennedy College, Switzerland supported me in these endeavors.Education General MBA UoW – 2nd year in progress Master of Computer Science, Master degree in Telecommunications (Programming Languages, Math, Diploma on Characters Recognition) Bachelor of Radio electronics (Aviation, Electrical Circuits, Economics, Diploma on Transmission-Line Antennas) Social Skills Strong leadership and communication skills, experience being a mediator between management, customer representatives Page 16Team Lead of Teachers’ Group Summary An articulate qualified English teacher who is able to effectively communicate with students from diverse backgrounds or varying degrees of ability. A committed and dedicated professional with a proven ability to teach, motivate and direct stud ents to maximum performance by encouraging a positive and energetic environment. Teaching English Language & Literature from KS3, KS4 and Entry level. Helping pupils to define and identify different types of verbs. Tailoring English teaching methods to suit the needs of individual students.Planning, preparing and delivering lessons to a range of English classes. Conducting up to 6 classes in one day. Marking work and giving appropriate feedback to pupils. Devising and writing new curriculum materials. Preparing pupils for external examinations, such as GCSE and A-level. Leading a group of different language teachers. Country State University, PhD in Modern Languages Master degree in English language and Literature Strong leadership and communication skills Able to use computer-assisted educational resources.Researching new topic areas and maintaining up-to-date subject knowledge. Able to teach vulnerable and sometimes challenging students. A committed and organized professional. Edu cation Social Skills Page 17 Exhibits Figure 4 Calculated NPV for the start-up Dec'12 Year 2013 Year 2014 Year 2015 â‚ ¬ (61,200. 00) â‚ ¬ â‚ ¬ (11,496. 00) â‚ ¬ 38,934. 00 â‚ ¬ â‚ ¬ (72,696. 00) â‚ ¬ (33,762. 00) â‚ ¬ Year 2016 39,555. 00 â‚ ¬ 5,793. 00 â‚ ¬ Year 2017 40,176. 00 â‚ ¬ 86,145. 00 â‚ ¬ 86,145. 00 31,449. 00 Start-up investment Profit/Loss after taxes NPV 40,176. 00 â‚ ¬ 45,969. 00 â‚ ¬Figure 5 Projected Monthly Financial Statement of Accounts for 2012/2013 Statements of Financial position Dec'12 EUR ASSETS Non-current assests Computers, Cofee-machine, etc Accumulated Depreciation (straight-even, 5 years) Language Programs Current assets Trade receivables Cash at bank and in hand Total Assets EQUITY AND LIABILITIES Equity Profit/Loss Non-current liabilities Current Liabilities Borrowings (all bank overdraft) Trade payables Total Equity and liabilities 23,100. 00 23,100. 00 (385. 00) 6,300. 00 29,015. 00 28,526. 50 28,526. 50 57 ,541. 0 23,100. 00 (770. 00) 6,300. 00 28,630. 00 28,143. 00 28,143. 00 56,773. 00 23,100. 00 (1,155. 00) 6,300. 00 28,245. 00 19,248. 50 19,248. 50 47,493. 50 23,100. 00 (1,540. 00) 6,300. 00 27,860. 00 18,565. 00 18,565. 00 46,425. 00 23,100. 00 (1,925. 00) 6,300. 00 27,475. 00 17,881. 50 17,881. 50 45,356. 50 23,100. 00 (2,310. 00) 6,300. 00 27,090. 00 8,987. 00 8,987. 00 36,077. 00 23,100. 00 (2,695. 00) 6,300. 00 26,705. 00 12,713. 50 12,713. 50 39,418. 50 23,100. 00 (3,080. 00) 6,300. 00 26,320. 00 16,440. 00 16,440. 00 42,760. 00 23,100. 00 (3,465. 0) 6,300. 00 25,935. 00 11,955. 50 11,955. 50 37,890. 50 23,100. 00 (3,850. 00) 6,300. 00 25,550. 00 15,682. 00 15,682. 00 41,232. 00 23,100. 00 (4,235. 00) 6,300. 00 25,165. 00 19,408. 50 19,408. 50 44,573. 50 23,100. 00 (4,620. 00) 6,300. 00 24,780. 00 14,924. 00 14,924. 00 39,704. 00 Jan'13 Feb'13 ? m Mar'13 Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov'13 Dec'13 6,300. 00 29,400. 00 21,800. 00 21,800. 00 51,200. 00 61200 (10,000. 00) (10,000. 00) 61200 61,200. 00 61,200. 00 51,200. 00 (3,658. 50) (3,658. 50) 61,200. 00 61,200. 00 57,541. 50 (4,427. 0) (4,427. 00) (13,706. 50) (13,706. 50) (14,775. 00) (14,775. 00) (15,843. 50) (15,843. 50) (25,123. 00) (25,123. 00) (21,781. 50) (21,781. 50) (18,440. 00) (18,440. 00) (23,309. 50) (23,309. 50) (19,968. 00) (19,968. 00) (16,626. 50) (16,626. 50) (21,496. 00) (21,496. 00) 61,200. 00 61,200. 00 56,773. 00 61,200. 00 61,200. 00 47,493. 50 61,200. 00 61,200. 00 46,425. 00 61,200. 00 61,200. 00 45,356. 50 61,200. 00 61,200. 00 36,077. 00 61,200. 00 61,200. 00 39,418. 50 61,200. 00 61,200. 00 42,760. 00 61,200. 00 61,200. 00 37,890. 50 61,200. 00 61,200. 0 41,232. 00 61,200. 00 61,200. 00 44,573. 50 61,200. 00 61,200. 00 39,704. 00 Page 18 Figure 6 Projected Monthly Financial Statement of Accounts for 2014 Statements of Financial position Jan'14 EUR ASSETS Non-current assests Computers, Cofee-machine, etc Accumulated Depreciation (straight-even, 5 years) La nguage Programs Current assets Trade receivables Cash at bank and in hand Total Assets EQUITY AND LIABILITIES Equity Profit/Loss Non-current liabilities Current Liabilities Borrowings (all bank overdraft) Trade payables Total Equity and liabilities 23,100. 0 (5,005. 00) 6,300. 00 24,395. 00 21,290. 50 21,290. 50 45,685. 50 23,100. 00 (5,390. 00) 6,300. 00 24,010. 00 27,657. 00 27,657. 00 51,667. 00 23,100. 00 (5,775. 00) 6,300. 00 23,625. 00 25,812. 50 25,812. 50 49,437. 50 23,100. 00 (6,160. 00) 6,300. 00 23,240. 00 32,179. 00 32,179. 00 55,419. 00 23,100. 00 (6,545. 00) 6,300. 00 22,855. 00 38,545. 50 38,545. 50 61,400. 50 23,100. 00 (6,930. 00) 6,300. 00 22,470. 00 36,701. 00 36,701. 00 59,171. 00 23,100. 00 (7,315. 00) 6,300. 00 22,085. 00 43,067. 50 43,067. 50 65,152. 50 23,100. 00 (7,700. 0) 6,300. 00 21,700. 00 49,434. 00 49,434. 00 71,134. 00 23,100. 00 (8,085. 00) 6,300. 00 21,315. 00 47,589. 50 47,589. 50 68,904. 50 23,100. 00 (8,470. 00) 6,300. 00 20,930. 00 53,956. 00 53 ,956. 00 74,886. 00 23,100. 00 (8,855. 00) 6,300. 00 20,545. 00 60,322. 50 60,322. 50 80,867. 50 23,100. 00 (9,240. 00) 6,300. 00 20,160. 00 33,478. 00 33,478. 00 53,638. 00 Feb'14 Mar'14 Apr'14 May'14 Jun'14 Jul'14 Aug'14 Sep'14 Oct'14 Nov'14 Dec'14 (15,514. 50) (15,514. 50) 61,200. 00 61,200. 00 45,685. 50 (9,533. 00) (9,533. 00) 61,200. 00 61,200. 00 51,667. 0 (11,762. 50) (11,762. 50) (5,781. 00) (5,781. 00) 200. 50 200. 50 (2,029. 00) (2,029. 00) 3,952. 50 3,952. 50 9,934. 00 9,934. 00 7,704. 50 7,704. 50 13,686. 00 13,686. 00 19,667. 50 19,667. 50 17,438. 00 17,438. 00 61,200. 00 61,200. 00 49,437. 50 61,200. 00 61,200. 00 55,419. 00 61,200. 00 61,200. 00 61,400. 50 61,200. 00 61,200. 00 59,171. 00 61,200. 00 61,200. 00 65,152. 50 61,200. 00 61,200. 00 71,134. 00 61,200. 00 61,200. 00 68,904. 50 61,200. 00 61,200. 00 74,886. 00 61,200. 00 61,200. 00 80,867. 50 36,200. 00 36,200. 00 53,638. 00 Page 19Figure 7 Projected Monthly Financial Statement of Accounts for 2015 Statements of Financial position Jan'15 EUR ASSETS Non-current assests Computers, Cofee-machine, etc Accumulated Depreciation (straight-even, 5 years) Language Programs Current assets Trade receivables Cash at bank and in hand Total Assets EQUITY AND LIABILITIES Equity Profit/Loss Non-current liabilities Current Liabilities Borrowings (all bank overdraft) Trade payables Total Equity and liabilities 23,100. 00 (9,625. 00) 6,300. 00 19,775. 00 39,844. 50 39,844. 50 59,619. 50 23,100. 00 (10,010. 00) 6,300. 00 19,390. 00 46,211. 00 46,211. 00 65,601. 00 23,100. 0 (10,395. 00) 6,300. 00 19,005. 00 44,366. 50 44,366. 50 63,371. 50 23,100. 00 (10,780. 00) 6,300. 00 18,620. 00 50,733. 00 50,733. 00 69,353. 00 23,100. 00 (11,165. 00) 6,300. 00 18,235. 00 57,099. 50 57,099. 50 75,334. 50 23,100. 00 (11,550. 00) 6,300. 00 17,850. 00 55,255. 00 55,255. 00 73,105. 00 23,100. 00 (11,935. 00) 6,300. 00 17,465. 00 25,525. 00 25,525. 00 42,990. 00 23,100. 00 (12,320. 00) 6,300. 00 17,080. 00 31,995. 00 31,99 5. 00 49,075. 00 23,100. 00 (12,705. 00) 6,300. 00 16,695. 00 30,254. 00 30,254. 00 46,949. 00 23,100. 00 (13,090. 00) 6,300. 00 16,310. 00 36,724. 00 36,724. 00 53,034. 00 23,100. 00 (13,475. 0) 6,300. 00 15,925. 00 43,194. 00 43,194. 00 59,119. 00 23,100. 00 (13,860. 00) 6,300. 00 15,540. 00 41,453. 00 41,453. 00 56,993. 00 Feb'15 Mar'15 Apr'15 May'15 Jun'15 Jul'15 Aug'15 Sep'15 Oct'15 Nov'15 Dec'15 23,419. 50 23,419. 50 36,200. 00 36,200. 00 59,619. 50 29,401. 00 29,401. 00 36,200. 00 36,200. 00 65,601. 00 27,171. 50 27,171. 50 33,153. 00 33,153. 00 39,134. 50 39,134. 50 36,905. 00 36,905. 00 42,990. 00 42,990. 00 49,075. 00 49,075. 00 46,949. 00 46,949. 00 53,034. 00 53,034. 00 59,119. 00 59,119. 00 56,993. 00 56,993. 00 36,200. 00 36,200. 00 63,371. 50 36,200. 00 36,200. 00 69,353. 00 36,200. 00 36,200. 0 75,334. 50 36,200. 00 36,200. 00 73,105. 00 42,990. 00 49,075. 00 46,949. 00 53,034. 00 59,119. 00 56,993. 00 Figure 8 Projected Monthly Income Statement for 2013 First operat ional year (2013) Sales Electricity Utilities Internet Rent Advertisment Salaries (teachers) Salaries (managing director/ HR manager) Salary (Assistant) Salary (Accountant) Depreciation (equipment) Profit before Interset Interest (2%) Profit befor Tax Taxes (35%) Profit/Loss after Tax Jan'13 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 7,350. 00 (20. 00) (500. 00) (385. 00) 6,445. 00 (103. 50) 6,341. 50 6,341. 50 Feb'13 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 7,350. 0 (30. 00) (30. 00) (20. 00) (500. 00) (5,600. 00) (500. 00) (350. 00) (600. 00) (385. 00) (665. 00) (103. 50) (768. 50) (768. 50) Mar'13 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 7,350. 00 (30. 00) (30. 00) (20. 00) (500. 00) (300. 00) (5,600. 00) (500. 00) (350. 00) (600. 00) (385. 00) (965. 00) (103. 50) (1,068. 50) (8,211. 00) (9,279. 50) Apr'13 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 7,350. 00 (30. 00) (30. 00) (20. 00) (500. 00) (300. 00) (5,600. 00) (500. 00) (350. 00) (600. 00) (385. 00) (965. 00) (103. 50) (1,068. 50) (1,068. 50) May'13 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 7,350. 00 (30. 00) (30. 00) (20. 00) (500. 00) (300. 0) (5,600. 00) (500. 00) (350. 00) (600. 00) (385. 00) (965. 00) (103. 50) (1,068. 50) (1,068. 50) Jun'13 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 7,350. 00 (30. 00) (30. 00) (20. 00) (500. 00) (300. 00) (5,600. 00) (500. 00) (350. 00) (600. 00) (385. 00) (965. 00) (103. 50) (1,068. 50) (8,211. 00) (9,279. 50) Jul'13 â‚ ¬ 11,760. 00 â‚ ¬ (30. 00) â⠀š ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (300. 00) â‚ ¬ (5,600. 00) â‚ ¬ (500. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 3,445. 00 â‚ ¬ (103. 50) â‚ ¬ 3,341. 50 â‚ ¬ â‚ ¬ 3,341. 50 Aug'13 â‚ ¬ 11,760. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (300. 00) â‚ ¬ (5,600. 00) â‚ ¬ (500. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 0) â‚ ¬ 3,445. 00 â‚ ¬ (103. 50) â‚ ¬ 3,341. 50 â‚ ¬ â‚ ¬ 3,341. 50 Sep'13 â‚ ¬ 11,760. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (300. 00) â‚ ¬ (5,600. 00) â‚ ¬ (500. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 3,445. 00 â‚ ¬ (103. 50) â‚ ¬ 3,341. 50 â‚ ¬ (8,211. 00) â‚ ¬ (4,869. 50) Oct'13 â‚ ¬ 11,760. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (300. 00) â‚ ¬ (5,600. 00) â‚ ¬ (500. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 3,445. 00 â‚ ¬ (103. 50) â‚ ¬ 3,341. 50 â‚ ¬ â‚ ¬ 3,341. 50 Nov'13 â‚ ¬ 11,760. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (300. 00) â‚ ¬ (5,600. 00) â‚ ¬ (500. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 3,445. 00 â‚ ¬ (103. 50) â‚ ¬ 3,341. 0 â‚ ¬ â‚ ¬ 3,341. 50 Dec'13 â‚ ¬ 11,760. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (300. 00) â‚ ¬ (5,600. 00) â‚ ¬ (500. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 3,445. 00 â‚ ¬ (103. 50) â‚ ¬ 3,341. 50 â‚ ¬ (8,211. 00) â‚ ¬ (4,869. 50) Page 20 Figure 9 Projected Monthly Income Statement for 2014 Second operational year (2014) Sales Electricity Utilities Internet Rent Advertisment Salaries (teachers) Salaries (managing director/ HR manager) Salary (Assistant) Salary (Accountant) Depreciation (equipment) Profit before Interset Interest (2%) Profit before Tax Taxes (35%) Profit/Loss after Tax Jan'14 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 14,700. 0 (30. 00) (30. 00) (20. 00) (500. 00) (100. 00) (5,600. 00) (1,000. 00) (350. 00) (600. 00) (385. 00) 6,085. 00 (103. 50) 5,981. 50 5,981. 50 Feb'14 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 14,700. 00 (30. 00) (30. 00) (20. 00) (500. 00) (100. 00) (5,600. 00) (1,000. 00) (350. 00) (600. 00) (385. 00) 6,085. 00 (103. 50) 5,981. 50 5,981. 50 Mar'14 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 14,700. 00 (30. 00) (30. 00) (20. 00) (500. 00) (100. 00) (5,600. 00) (1,000. 00) (350. 00) (600. 00) (385. 00) 6,085. 00 (103. 50) 5,981. 50 (8,211. 00) (2,229. 50) Apr'14 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â⠀š ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 14,700. 0 (30. 00) (30. 00) (20. 00) (500. 00) (100. 00) (5,600. 00) (1,000. 00) (350. 00) (600. 00) (385. 00) 6,085. 00 (103. 50) 5,981. 50 5,981. 50 May'14 Jun'14 â‚ ¬ 14,700. 00 â‚ ¬ â‚ ¬ (30. 00) â‚ ¬ â‚ ¬ (30. 00) â‚ ¬ â‚ ¬ (20. 00) â‚ ¬ â‚ ¬ (500. 00) â‚ ¬ â‚ ¬ (100. 00) â‚ ¬ â‚ ¬ (5,600. 00) â‚ ¬ â‚ ¬ (1,000. 00) â‚ ¬ â‚ ¬ (350. 00) â‚ ¬ â‚ ¬ (600. 00) â‚ ¬ â‚ ¬ (385. 00) â‚ ¬ â‚ ¬ 6,085. 00 â‚ ¬ â‚ ¬ (103. 50) â‚ ¬ â‚ ¬ 5,981. 50 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 5,981. 50 â‚ ¬ 14,700. 00 (30. 00) (30. 00) (20. 00) (500. 00) (100. 00) (5,600. 00) (1,000. 00) (350. 00) (600. 00) (385. 00) 6,085. 00 (103. 50) 5,981. 50 (8,211. 00) (2,229. 50) Jul'14 â‚ ¬ 14,700. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 0) â‚ ¬ (500. 00) â‚ ¬ (100. 00) â‚ ¬ (5,600. 00) â‚ ¬ (1,000. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) à ¢â€š ¬ (385. 00) â‚ ¬ 6,085. 00 â‚ ¬ (103. 50) â‚ ¬ 5,981. 50 â‚ ¬ â‚ ¬ 5,981. 50 Aug'14 â‚ ¬ 14,700. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (100. 00) â‚ ¬ (5,600. 00) â‚ ¬ (1,000. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 6,085. 00 â‚ ¬ (103. 50) â‚ ¬ 5,981. 50 â‚ ¬ â‚ ¬ 5,981. 50 Sep'14 â‚ ¬ 14,700. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (100. 00) â‚ ¬ (5,600. 00) â‚ ¬ (1,000. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 6,085. 00 â‚ ¬ (103. 50) â‚ ¬ 5,981. 50 â‚ ¬ (8,211. 00) â‚ ¬ (2,229. 50) Oct'14 â‚ ¬ 14,700. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 0) â‚ ¬ (500. 00) â‚ ¬ (100. 00) â‚ ¬ (5,600. 00) â‚ ¬ (1,000. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 6,085. 00 â‚ ¬ (103. 50) â‚ ¬ 5,981. 50 â‚ ¬ â‚ ¬ 5,981. 50 Nov'14 â‚ ¬ 14,700. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (100. 00) â‚ ¬ (5,600. 00) â‚ ¬ (1,000. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 6,085. 00 â‚ ¬ (103. 50) â‚ ¬ 5,981. 50 â‚ ¬ â‚ ¬ 5,981. 50 Dec'14 â‚ ¬ 14,700. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (100. 00) â‚ ¬ (5,600. 00) â‚ ¬ (1,000. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 6,085. 00 â‚ ¬ (103. 50) â‚ ¬ 5,981. 50 â‚ ¬ (8,211. 00) â‚ ¬ (2,229. 50) Figure 10 Projected Monthly Income Statement for 2015Third operational year (2015) Sales Electricity Utilities Internet Rent Advertisment Salaries (teachers) Salaries (managing director/ HR manager) Salary (Assistant) Salary (Accountant) Depreciation (equipment) Profit before Interset Interest (2%) Profit before Tax Taxes (35%) Profit/Loss after Tax Jan'15 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ ↚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 14,700. 00 (30. 00) (30. 00) (20. 00) (500. 00) (100. 00) (5,600. 00) (1,000. 00) (350. 00) (600. 00) (385. 00) 6,085. 00 (103. 50) 5,981. 50 5,981. 50 Feb'15 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 14,700. 00 (30. 00) (30. 00) (20. 00) (500. 00) (100. 00) (5,600. 00) (1,000. 00) (350. 00) (600. 0) (385. 00) 6,085. 00 (103. 50) 5,981. 50 5,981. 50 Mar'15 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 14,700. 00 (30. 00) (30. 00) (20. 00) (500. 00) (100. 00) (5,600. 00) (1,000. 00) (350. 00) (600. 00) (385. 00) 6,085. 00 (103. 50) 5,981. 50 (8,211. 00) (2,229. 50) Apr'15 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 14,700. 00 (30. 00) (30. 00) (20. 00) (500. 00) (100. 00) (5,600. 00) ( 1,000. 00) (350. 00) (600. 00) (385. 00) 6,085. 00 (103. 50) 5,981. 50 5,981. 50 May'15 Jun'15 â‚ ¬ 14,700. 00 â‚ ¬ â‚ ¬ (30. 00) â‚ ¬ â‚ ¬ (30. 00) â‚ ¬ â‚ ¬ (20. 00) â‚ ¬ â‚ ¬ (500. 00) â‚ ¬ â‚ ¬ (100. 00) â‚ ¬ â‚ ¬ (5,600. 00) â‚ ¬ â‚ ¬ (1,000. 00) â‚ ¬ â‚ ¬ (350. 00) â‚ ¬ â‚ ¬ (600. 00) â‚ ¬ â‚ ¬ (385. 00) â‚ ¬ â‚ ¬ 6,085. 0 â‚ ¬ â‚ ¬ (103. 50) â‚ ¬ â‚ ¬ 5,981. 50 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 5,981. 50 â‚ ¬ 14,700. 00 (30. 00) (30. 00) (20. 00) (500. 00) (100. 00) (5,600. 00) (1,000. 00) (350. 00) (600. 00) (385. 00) 6,085. 00 (103. 50) 5,981. 50 (8,211. 00) (2,229. 50) Jul'15 â‚ ¬ 14,700. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (100. 00) â‚ ¬ (5,600. 00) â‚ ¬ (1,000. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 6,085. 00 â‚ ¬ â‚ ¬ â‚ ¬ Aug'15 â‚ ¬ 14,700. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â⠀š ¬ (500. 00) â‚ ¬ (100. 00) â‚ ¬ (5,600. 00) â‚ ¬ (1,000. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 6,085. 00 Sep'15 â‚ ¬ 14,700. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (100. 00) â‚ ¬ (5,600. 00) â‚ ¬ (1,000. 0) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 6,085. 00 Oct'15 â‚ ¬ 14,700. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (100. 00) â‚ ¬ (5,600. 00) â‚ ¬ (1,000. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 6,085. 00 Nov'15 â‚ ¬ 14,700. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (100. 00) â‚ ¬ (5,600. 00) â‚ ¬ (1,000. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 6,085. 00 Dec'15 â‚ ¬ 14,700. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (100. 00) â‚ ¬ (5,600. 00) â‚ ¬ (1,000. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 6,085. 00 6,085. 00 (8,211. 00) (2,126. 00) 6,085. 00 â‚ ¬ â‚ ¬ 6,085. 00 â‚ ¬ 6,085. 00 â‚ ¬ 6,085. 00 â‚ ¬ 6,085. 00 â‚ ¬ 6,085. 00 â‚ ¬ â‚ ¬ (8,211. 0) â‚ ¬ â‚ ¬ â‚ ¬ 6,085. 00 â‚ ¬ (2,126. 00) â‚ ¬ 6,085. 00 â‚ ¬ 6,085. 00 â‚ ¬ Page 21 Figure 11 Projected Monthly Cash Flow 2012/2013 Cash flows statements Operating profit Depreciation costs Interest payable Cash generated from operations Interest paid Taxation paid Net cash from operation activities Cash flows from investing activities Intangible assets (additions) Net cash used in investing activities Cash flows from financing activities Re-payment of Loan notes Net cash outflow from financing activities Net decrease in cash and cash equivalents Dec'12 Jan'13 Feb'13 Mar'13 Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov'13 Dec'13 (10,000. 0) 6,341. 50 (768. 50) (1,068. 50) (1,068. 50) (1,068. 50) (1,068. 50) 3,341. 50 3,341. 50 3,341. 50 3,341 . 50 3,341. 50 3,341. 50 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 (10,000. 00) 6,830. 00 (280. 00) (580. 00) (580. 00) (580. 00) (580. 00) 3,830. 00 3,830. 00 3,830. 00 3,830. 00 3,830. 00 3,830. 00 (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (8,211. 0) (8,211. 00) (8,211. 00) (8,211. 00) (10,000. 00) 6,726. 50 (383. 50) (8,894. 50) (683. 50) (683. 50) (8,894. 50) 3,726. 50 3,726. 50 (4,484. 50) 3,726. 50 3,726. 50 (4,484. 50) (10,000. 00) 6,726. 50 (383. 50) (8,894. 50) (683. 50) (683. 50) (8,894. 50) 3,726. 50 3,726. 50 (4,484. 50) 3,726. 50 3,726. 50 (4,484. 50) Figure 12 Projected Monthly Cash Flow 2014 Jan'14 Feb'14 Mar'14 Apr'14 May'14 Jun'14 Jul'14 Aug'14 Sep'14 Oct'14 Nov'14 Dec'14 5,981. 50 5,981. 50 5,981. 50 5,981. 50 5,981. 50 5,981. 50 5,981. 50 5 ,981. 50 5,981. 50 5,981. 50 5,981. 50 5,981. 50 385. 00 385. 0 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (8,211. 00) (8,211. 00) (8,211. 00) (8,211. 00) 6,366. 50 6,366. 50 (1,844. 50) 6,366. 50 6,366. 50 (1,844. 50) 6,366. 50 6,366. 50 (1,844. 50) 6,366. 50 6,366. 0 (1,844. 50) 6,366. 50 Operating profit Depreciation costs Interest payable Cash generated from operations Interest paid Taxation paid Net cash from operation activities Cash flows from investing activities Intangible assets (additions) Net cash used in investing activities Cash flows from financing activities Re-payment of Loan notes Net cash outflow f rom financing activities Net decrease in cash and cash equivalents 6,366. 50 (1,844. 50) 6,366. 50 6,366. 50 (1,844. 50) 6,366. 50 6,366. 50 (1,844. 50) 6,366. 50 6,366. 50 (25,000. 00) (25,000. 00) (26,844. 50) Page 22Figure 13 Projected Monthly Cash Flow 2015 Jan'15 Feb'15 Mar'15 Apr'15 May'15 Jun'15 Jul'15 Aug'15 Sep'15 Oct'15 Nov'15 Dec'15 5,981. 50 5,981. 50 5,981. 50 5,981. 50 5,981. 50 5,981. 50 6,085. 00 6,085. 00 6,085. 00 6,085. 00 6,085. 00 6,085. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (8,211. 00) (8,211. 0) (8,211. 00) (8,211. 00) 6,366. 50 6,366. 50 (1,844. 50) 6,366. 50 6,366. 50 (1,844. 50) 6,470. 00 6,470. 00 (1,741. 00) 6,470. 00 6,470. 00 (1,741. 00) 6,366. 50 Operating profit Depre ciation costs Interest payable Cash generated from operations Interest paid Taxation paid Net cash from operation activities Cash flows from investing activities Intangible assets (additions) Net cash used in investing activities Cash flows from financing activities Re-payment of Loan notes Net cash outflow from financing activities Net decrease in cash and cash equivalents 6,366. 50 (1,844. 50)